Browsing by Author Sharma, Yukti
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2023 | Customer development-product development dilemmas in startup firms: a qualitative investigation into founder’s involvement | Eesley, Dale T.; Sharma, Yukti; Singh, Ramendra; Sindhav, Birud |
| 2022 | Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers | Sharma, Yukti |
| 2022 | From pandemic to Prada: examining online luxury-brand self-narratives | Sharma, Yukti; Silal, Prakrit; Kumar, Jitender; Singh, Ramendra |
| 2023 | Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis | Sharma, Yukti; Silal, Prakrit |
