Please use this identifier to cite or link to this item: http://103.65.197.75:8080/jspui/handle/123456789/424
Title: Food delivery apps in India: wherein lies the success strategy?
Authors: Sinha, Anamika
Meenakshi, N.
Issue Date: 2019
Publisher: Emerald Publishing Limited
Abstract: The food delivery apps business in India has witnessed several mergers and acquisitions in the past two years, indicating a phase of consolidation. The entry of Uber Eats, and Ola’s acquisition of Foodpanda infused new competitive dynamics in the fast-growing food-tech industry. Swiggy and Zomato are the other serious, longstanding players in this market. Incumbents are using several resources and capabilities to drive expansion. However, what factors will decide the long-term success of companies in the Indian market?
URI: http://103.65.197.75:8080/jspui/handle/123456789/424
Appears in Collections:Journal Articles

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